I was born and raised in the Bronx. Its bold, straightforward energy is ingrained in me and has shaped my design style. That’s why NYC lives in my name.

I don’t design to blend in. My brands take up space on the shelf, disrupting the category through

UNAPOLOGETIC DESIGN.

I’m always exploring innovative packaging solutions that enhance the consumer experience, pushing how people interact with a product beyond just the visual. With striking typography, bright colors, and tactile design, I build brazen brands designed to hit, not just look pretty.